CMDi2024-03-04T16:51:33+00:00
CMDi Guildford logo

Sharpen your strategy.

Strengthen your future.

Incisive brand strategy for built environment, membership and technology sectors.

We are proven partners to people who lead strategy within the built environment and beyond. Our vision is to help build or sharpen yours.

It all starts with strategy. But getting the strategy right requires incisive focus on the challenge, robust insight, real-world thinking, proven tools and specialist know-how

Whether you want to revitalise your vision, reinvent your brand, advance an idea, or explore a new market, CMDi is with you every step of the way. As research and strategy specialists our senior team has a proven track record for sharpening strategy and strengthening brand futures.

Contact us to book an exploratory meeting to identify what we can do for you >

CMDi can help you:

<h7>reposition</h7><h8>differentiate</h8><h9>disrupt</h9><h10>revitalise</h10><h11>reinvent</h11><h12>launch</h12><h13>personalise</h13><h14>transform</h14><h15>grow</h15>

Having a sharply focused strategy has never been more important.

Getting it to market faster, with more certainty of success, has never been more vital.

Our combination of sector specialism, research and analysis brings clarity to even the most complex strategic challenge, helping you make critical decisions confidently. Our creative team can then help turn strategy into action by articulating the core brand or strategic message, helping you adapt with speed.

“I would strongly recommend CMDi to any business needing help and assistance with defining their vision, mission and working on brand development.”

CEO, Builders Merchants Federation

“CMDi provided a hands-on approach and we soon started to see the results.”

Head of Marketing, Fuel Card Services Limited

“The CMDi team worked closely with our senior management helping to provide the clarity we needed for our 3 year corporate plan.”

Finance Director, The Chartered Institute of Building (CIOB)

“CMDi is the only agency we would entrust to deliver the biggest change to our brand in over 75 years.”

Chief Executive, Federation of Master Builders

“CMDi are helping us navigate through the difficult questions and complex issues we need to tackle.”

Director of Membership, Royal British Legion

“CMDi provided a unique end-to-end approach, from strategic brand development to integrated communications management, allowing us to implement a major growth strategy with speed and certainty.”

Director of Membership, FENSA

Expert support from specialists with proven credentials.

CMDi has years of experience sharpening brands and business strategy in complex B2B and B2C markets. We know what works and what doesn’t, the how and the why.

Our services are designed to help you focus on key strategic issues and then implement change with confidence.

Insights and research icon

Insights
& research

Business growth strategy icon

Business growth
strategy

Vision and purpose icon

Vision
& purpose

Marketing and brand strategy icon

Marketing
& brand strategy

Segmentation and positioning icon

Segmentation
& positioning

Go to market strategy icon

Go-to-market
strategy

Message and brand expression icon

Brand expression,
identity & story

Communication and content strategy icon

Communication
& content strategy

How sharp is
your brand?

Take our Cut Through Test now.

Test the strength of your brand and get instant ideas for improvement.

CMDi blog